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Irvine City Council Votes to Approve Program for Irvine Auto Center

Monday, January 29, 2018

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The Irvine City Council last week voted 3-1 to create a pilot program to allow the Irvine Auto Center to continue to sell advertising space on its electronic freeway sign.

Placed on the January 23 agenda following a request from the Irvine Auto Center, the item previously had a recommendation to deny the request from the Auto Center. But after months of work by the Greater Irvine Chamber to build a coalition with the Orange County Auto Dealers Association and the Irvine Auto Center to communicate the importance of this allowance by the city, the Irvine Auto Center request was successfully approved.  The deal allows the auto center to continue to sell 25% of its advertising time to businesses outside of the center and 10% for the city to advertise for events and notices.

The Irvine Auto Center sells advertising space on its sign to reinvest those dollars into the promotion of the Auto Center which increases exposure and sales. The Irvine Auto Center is one of the largest producers of sales tax revenue, of which the City of Irvine gets a portion. Last year alone the Auto Center was directly responsible for more than $5 million of tax revenue for the city.

“The Greater Irvine Chamber of Commerce sees this as a business issue. Giving businesses the tools to thrive only adds to the overall prosperity of the city and its residents,” said Whit Peterson, director of Government Affairs for the Chamber.

For more information about the Chambers business advocacy, contact Whit Peterson.

Category: Advocacy News

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