Destination Irvine Finishes Fiscal Year Strong
Monday, July 12, 2021
Destination Irvine(DI) saw a measurable increase in the number of leads sent and room nights booked for future group business during the fourth quarter of the fiscal year. Between April and June, the DI sales team sent 101 leads and booked 3,208 room nights worth nearly $750,500 in economic impact.
Two major sporting events booked for the new fiscal year include Curling Night in America, scheduled for August 2021, and USA Synchro Championships in April 2022. Combined economic impact worth is estimated to be $290,000.
“As soon as the state reopened on June 15, we received 17 leads for future business that day, said Wendy Haase, vice president, Destination Irvine. I believe this results from Destination Irvine’s ongoing engagement with meeting planners and attending an in-person tradeshow or two throughout the pandemic. While the corporate meetings market is expected to come back slowly, we are optimistic that our numbers will only continue to increase month over month.”
Fourth-quarter results are a significant difference from the first three quarters, which started in a pandemic with COVID-19 restrictions preventing groups from meeting and sporting events from happening. During that time, collectively, the DI sales team distributed 110 leads and booked 1,258 rooms nights worth nearly $329,000 in economic impact. To further illustrate the true impact of COVID-19 restrictions on the travel and tourism industry, during the same time period from 2019 to 2020, the DI sales team sent 382 leads, booked 3,177 room nights worth over $1.3 million.
In addition, leisure visitors to Irvine were almost non-existent due to California’s travel restrictions throughout 2020 and into early 2021. Destination Irvine’s leisure marketing efforts were reduced to an on-again, off-again Expedia campaign due to decreased revenue and fluctuating stay-at-home orders.
An Irvine Expedia campaign that ran July 2020 through the first week of December generated 12,880 room nights and $1.7 million in hotel revenue. But as travel restrictions were lifted, the April through June campaign reported 15,535 room nights booked and over $2.5 million in hotel revenue.
“Due to a pent-up demand for leisure travel, the fourth quarter of the fiscal year brought a significant increase in occupancy at the Irvine hotels,” Haase said. “The remainder of the summer looks strong for both occupancy and average daily rate, a sign that the worst is behind us.”
For more information on Irvine's hotels and things to do in the city, visit DestinationIrvine.com.
Category: Destination Irvine, Travel and Tourism, Irvine Company, sports