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A Digital Shift for Corporate Social Responsibility

Thursday, August 20, 2020

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(Orange County Business Journal)

Corporate social responsibility (CSR) and social purpose are key in ensuring relevancy for your company.

According to Deloitte’s 2018 Global Human Capital Trends report, both consumers and employees judge businesses “on the basis of their relationships with their workers, their customers, and their communities, as well as their impact on society at large—transforming them from business enterprises into social enterprises.”

That is, doing good is good for business, whether it be for equity, relief, or just building better, stronger communities. And with the ongoing pandemic crisis creating uncertainty for all, it’s now more important than ever to support our community’s most vulnerable.

But 75% of today’s employees also want the ability to choose the causes they support, according to Cone Communications. So how to you make your CSR efforts, no matter the social purpose, relevant and engaging for your employees?

On the Forefront with Philanthropy Cloud

Presenting Philanthropy Cloud, an innovative digital social impact platform that transforms the way businesses and employees engage with and maximize their philanthropic efforts in an increasingly virtual world.

By leveraging the most innovative Salesforce technology and the expertise of the United Way, the leader in workplace giving and community impact, Philanthropy Cloud:

  • Streamlines complex administrative processes, making CSR activation and employee engagement easier and more efficient.
  • Empowers employee-driven philanthropy by presenting virtual, remote, and in-person volunteering opportunities as well as giving opportunities side-by-side.
  • Encourages meaningful engagement by providing a personalized and customized employee experience.
  • Allows you to celebrate successes in real-time reporting.

Don’t let your CSR efforts be left behind in the digital transformation shift. Join national and local innovators like Antis Roofing—a platinum level Leaders Circle sponsor of the Greater Irvine Chamber, Avanir Pharmaceuticals, Deloitte, Kellogg Company, Synoptek, and the Automobile Club of Southern California to elevate your company’s social impact today.

For more information about Philanthropy Cloud or to schedule a demo, contact Rob Kent at RobK@UnitedWayOC.org.

Category: Partner News, Member News, Community News, COVID-19

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