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Destination Irvine Promotes Destination to Dozens of Travel Writers and Influencers at Media Events

Monday, February 03, 2020

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As part of its destination marketing and promotion initiatives, Greater Irvine Chamber’s Wendy Haase, vice president of Destination Irvine, shared story ideas with dozens of travel writers and influencers during the TravMedia International Media Marketplace (IMM) and the Visit California Media Mission, which included an editor’s event at Meredith and an influencer luncheon. The events fostered networking with editors at top publications, Travel + Leisure, Parents, Health, People, and inspired best practices in influencer partnerships, and provided an introduction to new contacts.

Destination Irvine was one of 48 delegates representing 44 of California’s most desirable destinations and attractions. Delegates were seated together in the branded California Pavilion.

IMM is now established as the industry’s leading event for the media to meet travel and tourism brands. Exhibitors each enjoy a dedicated branded table where they can meet top travel journalists, editors, and broadcasters to discuss their news, events, and developments. As a single-day networking and relationship-building opportunity for journalists and travel and tourism brands, IMM is unrivaled.

Destination Irvine is a division of the Greater Irvine Chamber. For more information on Irvine as a destination, visit DestinationIrvine.com.

Category: Destination Irvine

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