Destination Irvine Generates a Record $18.5 Million in Hotel Revenue
Wednesday, September 04, 2019
Destination Irvine generated $18.5 million in hotel revenue for the 2018-2019 fiscal year, a 117% increase from the previous year, and the greatest revenue generated in a single year for the organization. The total revenue is a combination of direct group sales and marketing campaigns conducted by the Greater Irvine Chamber’s destination marketing organization.
Direct group sales efforts brought in more than $7.7 million in revenue and daily spend, compared to $6.8 million the previous year, and filled more than 31,800 room nights for meetings groups, sports events, leisure visitors, and business travelers.
Destination Irvine’s marketing campaigns, including a CBS social influencer and digital campaign, Orange County joint marketing Expedia campaigns, and an Irvine-exclusive Expedia marketing campaign targeting leisure travelers, directly generated more than $10.8 million in hotel revenue, an increase from $1.7 million the year prior.
“Desirable hotel product, the top-notch Orange County Great Park Sports Complex, knowledgeable sales directors, and far-reaching marketing campaigns are all contributors to the success of Destination Irvine,” said Wendy Haase, vice president, Destination Irvine.
Destination Irvine's goals are designed to enhance the economy of the city of Irvine through sustained growth in tourism spending, resulting in an increase in economic impact.
For more information on Irvine as a destination, visit DestinationIrvine.com.
Category: Destination Irvine, Economic News