Largest Charitable Auction Site, shopgoodwill.com®, Hits $1 Billion in Sales

Wednesday, March 17, 2021

Main News Photo

The first and largest ecommerce auction platform created and operated by a nonprofit, shopgoodwill.com, has surpassed $1 billion in sales.

Half of the $1 billion sales total was earned in just the last three years; the site had previously announced hitting the $500 million sales mark in September 2017. Last year, the site saw nearly 22 percent growth in sales over the previous year with $171.3 million in sales.

shopgoodwill.com is receiving more than 21 million unique page views each week, and currently has more than 2.4 million registered customers.

The site brings together the best-donated items from 129 local Goodwill® sellers from across the country. Tens of thousands of items are available for bidding or “buy it now,” including jewelry, collectibles, art, clothing, authenticated designer apparel and accessories, musical instruments, electronics, and more.

Launched by Goodwill of Orange County in 1999, shopgoodwill.com was designed to be an additional funding source, beyond brick-and-mortar thrift stores, to support the nonprofit’s mission to help people learn job skills and find and keep employment. Now, more than 20 years later, the site plays a significant role in the Goodwill network’s mission revenue generation.

“This monumental sales milestone solidifies shopgoodwill.com’s place among top online secondhand sites and demonstrates the desire of today’s online shopper to find retail with meaning,” said Nicole Suydam, president and CEO of Goodwill of Orange County, the Goodwill organization that owns and operates shopgoodwill.com. “Purchases made on the site support workforce development programs, job placement services, and educational opportunities for individuals in communities across the country. This $1 billion in sales represents millions of lives changed.”

For the 129 Goodwill organizations that list and sell items on the site, more than 90 percent of an item’s final sale price goes back to its local community to support local job seekers’ specific needs. Last year, six Goodwill sellers topped more than $5 million in annual sales, and 48 Goodwill sellers earned more than $1 million.

The announcement comes in conjunction with the site’s investment in the modernization of both the user and seller experience. shopgoodwill.com will debut refreshed branding, dynamic usability, enhanced navigation, and a mobile app by the end of this year.


shopgoodwill.com is the first ecommerce auction platform created, owned, and operated by a nonprofit organization. The site was designed to provide an engaging online shopping destination that would further the Goodwill mission of putting people to work. Today, more than 120 Goodwill organizations from across the country list and auction unique items on the site, including art, antiques, collectibles, apparel, jewelry, electronics, and more. All revenue from these auction sales fund Goodwill’s life-changing programs and services for people with disabilities and other barriers. More than $1 billion in online sales have been generated on shopgoodwill.com since its launch in 1999. This revenue has funded a staggering number of new programs that have served tens of thousands of individuals facing barriers. The ecommerce site was created by and continues to be operated by Goodwill of Orange County. To learn more, visit shopgoodwill.com.

Category: Non-profit, Partner News, Business News, orange county