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Destination Irvine's AnaLaura Becerra Promotes City to Medical Technology Stakeholders

Monday, October 22, 2018

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AnaLaura Becerra, director of corporate sales, Destination Irvine, developed professional relationships with more than 35 stakeholders from the medical and technology sectors during one-on-one meetings at the Oct. 14 - 15 Connect Medical | Connect Tech conference in Las Vegas.

Becerra provided information on Irvine hotels and amenities to life-science companies with an interest in booking meetings in Irvine, including Syneos Health, Stratpharma, Siemens Healthineers, Solara Medical Supplies, Philips, and JTB USA, which has a strong presence in the Japanese market.

She also connected with third-party planning organizations, Pinnacle Management, Russell Harris, TW Metals, Honeywell, RedHorse Corp., and Meetings Made Easy, on behalf of the technology market.

“Irvine truly has so much to offer to organizations looking to book meetings and corporate events in Southern California,” said Becerra. “The representatives that I met with showed a real interest in Irvine’s assets.”

Irvine has 21 major brand hotels, and nearly 170,000 square feet of hotel meeting space to accommodate groups of 10 to 1,200 people. When conventions and meetings are held in Irvine, transient occupancy tax revenues (paid by hotel guests) and sales tax revenues are generated. These taxes help support the city's general fund, which pays for city services like police, fire and education. Visitors support local businesses during their stay, which drives the economic vitality of the region.

Destination Irvine is the official destination marketing organization for Irvine and works to sell, and market the city’s hotels and tourism assets. The organization is funded 100 percent by the Irvine Hotel Improvement District (HID) special assessment from its hotels.   

To learn more about Irvine as a destination, visit DestinationIrvine.com.

Category: Chamber News

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