Destination Irvine Showcases the City's Assets to Texans
Friday, February 09, 2018
Destination Irvine, in a collaborative effort with Travel Costa Mesa and Visit Buena Park, hosted yoloTX, a weekly travel show about entertainment, food and things to do across the U.S. that airs in all four major metropolitan areas in Texas.
The premise behind the joint destination effort was to showcase Orange County beyond the well-known attractions and beaches to one of the area's main visitors markets. Destination Irvine worked with tourism partners Diamond Jamboree, Pedego Electric Bike Irvine, the Orange County Great Park and the Irvine Spectrum Center to promote Irvine's diverse culinary offerings, vast bike trails, sports tourism, shopping and entertainment.
The marketing effort also includes a sweepstakes featuring a trip for two to experience the three destinations. The episode will air in Texas, February 24 and 25.
For more information on Irvine as a destination, visit DestinationIrvine.com.
Photo: yoloTX host Aerin Carreno takes a ride on the Great Park carousel.
Category: Destination Irvine